Young people's door and window needs

by:Zeyi     2021-08-22
Forecasts of market trends in all walks of life have been released. However, all predictions that are separated from the consumer group are tantamount to castles in the air and cannot withstand scrutiny. The aluminum alloy door and window industry is no exception. As the main group of household consumers, the post-80s and 90s, what are their choices in door and window consumption?   According to the survey, people aged 18 to 32 are called millennials. It is also known as the post-80s and post-90s. Among people in this age group, three-quarters have full-time jobs, and 20% have an annual income of more than 100,000 yuan. And more importantly, they are about to enter or have entered the age of getting married and buying a house. Chinese people must purchase home furnishings and furniture when they get married. Obviously, millennials have strong spending power. But everyone admits that the consumption habits of this consumer group are different from those of other age groups. The household items they want are already radically different from their parents.  Pursue individuality, novel and fashionable products  It should be noted that under the current market environment, the post-80s and 90s have become the most mainstream consumer group in the door and window market. In market research, the focus of many young people's attention to doors and windows is often the style of doors and windows. Therefore, it is very important whether the style of doors and windows has fashionable elements or conforms to the aesthetics of young people. In this era of publicizing individuality, the main force of door and window consumption is not only pursuing comfort and practicality, but also not giving up the pursuit of fashionable door and window products.   Higher requirements for practical household products   At present, domestic housing prices remain high, and young people generally choose small apartment houses. Therefore, the choice of household products such as doors and windows also requires higher practicability. Personalized household products not only satisfy the post-80s and post-90s’ psychological desires of pursuing a fresh life, but also meet the practicality of most young people’s small home environment and the reality that they can’t fit too much furniture. Got.   Higher requirements for home environmental protection.    When the 80s and 90s choose home building materials, they also have high requirements for environmental protection. Whether it is latex paint for home improvement, wood panels, doors and windows, floor tiles, wallpaper, or modern panel furniture, young people value its formaldehyde content extremely. More importantly, people born in the 80s and 90s have almost reached the age of having children. During the renovation, I was very worried that the renovation pollution would bring bodily harm to the next generation. Maybe the older generation doesn't pay much attention to formaldehyde, but the young people really take it very seriously. In fact, there are too many problems in the country on environmental protection issues. Living here, many door and window companies continue to make efforts to low-carbon, energy-saving, environmentally friendly, odorless, and zero formaldehyde. A variety of energy-saving and environmentally friendly door and window products have entered the sight of consumers, and walked into consumers’ new homes with a healthy life concept for consumption. Those who have brought a green and environmentally friendly life.   Pursuing the overall coordination of interior decoration   Since the millennium, China’s emerging middle class has been formed. According to statistics, by the end of 2015, the number of people reaching the level of the middle class in China has exceeded 109 million. Most of these people are those born in the 80s who have graduated for many years. As for the choice of home furnishings and furniture, this group of people also have their own choices. Under the current high pressure of work and life, many young people hope that the interior decoration will create a warm feeling and make people more comfortable and relaxing. In the selection of home furnishings such as doors and windows, it will be considered to match and coordinate with the decoration in appearance, shape and color. In the next 5-10 years, the arrival of the third wave of population peaks will drive the further development of the doors and windows and other home furnishing industries. Whether they can seize the past few years is something that every door and window person needs to consider, but to seize the target customers. For groups, the first thing to consider is what their real needs are.
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